Sobre identidades culturais e a experiência da cultura-mundo: aproximações e divergências entre stuart hall e gilles lipovetsky / On cultural identities and the world-culture experience: approaches and divergences between stuart hall and gilles lipovetsky
Keywords:Identity, Globalization, Post-modernity, Hypermodernity.
Nowadays, much has been discussed about the search for identity. After all, are we experiencing an indemnity crisis or not? It has always been sought to stabilize the identity of the subjects, to leave it fixed, stable and permanent. However, for several scholars, as is the case with Stuart Hall, it is currently out of place and fragmented. There is a constant disruption, caused by the constant changes that occur in postmodernity, the result of globalization, which breaks the boundaries, with technological advances. However, Lipovetsky and Serroy affirm that the era of the hypermodern is lived, and in it the world is organized through four poles, responsible for drawing the physiognomy of the new times, they are: hypercapitalism, hyper-technology, hyperindividualism and hyperconsumption . Consequently, these organizing principles gave birth to an unprecedented world-culture, which results in a new cultural relationship with the world. Thus, cultural issues start to gain importance and new weight, since they start to affect peoples' identity. In this work, we will present and discuss the similarities and differences in the work of two contemporary thinkers, with regard to the subject's identity in contemporary times, highlighting the influences and events that intervene in the construction of the current identity of individuals. It is a qualitative bibliographic research, confronting and exposing the ideas presented in the works: The world-culture: response to a disoriented society by Lipovetsky and Serroy (2011) and Cultural Identity in the Post-Modernity of the author Stuart Hall (2006).
LIPOVETSKY, Gilles; SORROY, Jean. A cultura-mundo: resposta a uma sociedade desorienta. São Paulo: Companhia das letras, 2011
HALL, Stuart. A identidade cultural na pós-modernidade. Rio de Janeiro. DP&A, 2006.