Impact of proactive orientation and innovation on exports. Case Colombia / Impacto da orientação proativa e inovação nas exportações. Caso Colômbia

Authors

  • Martha Lucía Pachón Palacios Brazilian Journals Publicações de Periódicos, São José dos Pinhais, Paraná
  • Omar Alonso Patiño C

DOI:

https://doi.org/10.34117/bjdv8n4-095

Keywords:

proactive orientation, business innovation, internationalization, export intensity, ordered logistic regression.

Abstract

This research paper presents the relationship between the proactive orientation towards the market and the novelty degree of innovation in the internationalization of companies, measured with the export intensity. The data to test the hypothesis of the research were obtained from a sample of Colombian manufacturers from the Second Survey of Development and Technological Innovation, conducted by the National Administrative Department of Statistics (DANE by its abbreviation in Spanish) in Colombia. The survey seeks to establish the dynamics of technological development of the Colombian manufacturing company in terms of the intensity and trajectory of the innovation and technological development activities. From the total number of companies consulted, there were 297 in different sectors that responded to the survey and provided their information to be used in the study. The data were treated by means of a model of ordered logistic regression, whose result was the conclusion that there is a positive relationship between the proactive orientation towards the market and the export intensity, while it was not possible to demonstrate the relationship between novelty in innovation and the same export intensity.

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Published

2022-04-06

How to Cite

Palacios, M. L. P., & Patiño C, O. A. (2022). Impact of proactive orientation and innovation on exports. Case Colombia / Impacto da orientação proativa e inovação nas exportações. Caso Colômbia. Brazilian Journal of Development, 8(4), 24184–24203. https://doi.org/10.34117/bjdv8n4-095

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Original Papers